DDA in 60 Seconds is a quintessential example of how to cut through the clutter of common marketing and make a short and sweet message stick. The fast-paced 60-second video with 2D animation explodes with energy and information, clearly communicating the unique value offered by the digital/interactive media vendor. The multiplicity of services offered by the company is demonstrated concretely with accelerating animations and voice-over narration that reach an almost fevered pitch as the extended list of capabilities fills the screen like its about to burst at the seams.

The blistering pace backs off just a bit to focus on the bottom line: DDA's multidisciplinary, multimedia approach means better and smarter marketing with a bigger ROI. The video concludes by highlighting that this exceptional list of capabilities comes with excellent customer service, allowing DDA to develop strong relationships with clients that expand their market penetration and lead to real-world growth. The animated video has been so successful that it has served as a template for many of the introductory videos DDA has produced for its clients over the years.